I realize that the Hamilton craze began over a year ago, but if you’re anything like me, you’re still just as obsessed 15 months later. Today, I felt inclined to resurface Hamilton’s ability to make us think, to appreciate the world we live in, and to sing and dance all at the same time, because I, Jessica Talley Blaeser, am officially going to see Hamilton at the Richard Rodgers Theater in 2 weeks.
In order to commemorate this momentous occasion, and to exhibit my thankfulness in honor of Thanksgiving, I am going to take you loyal readers through Lin-Manuel Miranda’s Alexander Hamilton’s perspective on what we do every day at LeadUp. Hopefully this will give each of you a better idea of how and why we make some of our daily decisions! (feel free to sing along while you read)
- “Grab a friend, that’s your second” → This is the crux of the LeadUp approach. Except that we all don’t have just one second; rather, we are a team of interdependents. Every one of our jobs has an effect on another, and without one, the system falls apart. So every morning when we come in, we recognize this interdependency and work even harder to ensure that the rest of our team can do their job to the best of their ability.
- “Most disputes die and no one shoots” → As I’m sure many of you know, sales is a tough business. Close ratios in sales range from about 5 to 25 percent. Salespeople have to reach out to thousands of prospects in order to close only a few deals, meaning most of the time they will walk away from their duels/outreach empty handed. Our function as a company is to use our group of interdependencies and “seconds” to reach out to prospects in the hopes of getting great meetings for our clients. Then, they can turn those meetings into closed deals and continue contributing to businesses around the world.
- “Why do you write like you’re running out of time?” Great question, anonymous reader! It’s because it’s my job, just like it was Hamilton’s. I’m trying to write enough so that we can constantly be testing new strategies with our clients and making data-backed conclusions about the best strategies for their success. Sometimes, you just have to write the other 51 essays ¯\_(ツ)_/¯
- “He will never be satisfied (satisfied!)” → Everyone has this mindset at LeadUp, but our Customer Success Managers embody this concept the most. It is the CSM’s job to make sure that our clients are always happy and “satisfied,” but that also means that the CSM has to stay on top of any potential or ongoing speedbumps. Lucky for us, our CSMs are incredible and never stop working hard to make our clients happy.
- “If there’s a reason I’m still alive when so many have died, then I’m willing to wait for it” → Yes, Aaron Burr, we will take this advice. We also like to survive, and in order to do so in our line of work, you are required to have a lot of patience. Our Data Strategist exemplifies this best. She gathers insights from our clients about their target companies and combines them with her own expertise and experience in order to make sure our outreach is falling into the inboxes of the right people at the right time. But even so, it takes time to know if a strategy is working, and our data strategist is constantly working on improving her process to ensure maximum success for our clients. Just you wait, readers, just you wait.
- “I→I want to be in the room where it happens” → So do we Mr. Burr, Sir! And that is exactly what our Inbox Ninja makes happen. We work constantly to get leads and meetings for our clients so they can close the best deals. But in order to do that, sometimes we have to maneuver a little bit to make sure we get our clients and our prospects in the same room. Our Inbox Ninja is the word smith in charge when it comes to this. Whether it’s a “bad time,” or the “service doesn’t fit,” or the prospect “isn’t the right person to talk to,” our Inbox Ninja works to find more information to see if there really is a good fit.
- “Say no to this” → We all told Hamilton to say “no,” but instead he jumped the gun and said “hell yes.” The rest is history as they say–except I mean it quite literally–just check out The Reynolds Pamphlet as a reference. For our sales team, sometimes they have to say no to companies who want to hire us. If we can’t help them, we don’t want to mislead them. That means turning down money sometimes.
- “One last time” → Sometimes it’s time for our clients to part ways with us. This is particularly hard when we’ve been working with them for a long time and we enjoy teaming up. Clients leave for a variety of reasons, and we are always sad to see them go. But no matter what, we know they’re making the best decision for their business at the time. “Why do you have to say goodbye?” we say. They respond with: “We want to sit at home in the shade in this nation we’ve made.” And we know they have to go off and enjoy the deals we’ve helped them to create. Sometimes you just have two really good terms and then it’s time to say bye, we know.
^he’s talking about LeadUp here btw. Thanks for reading! Hopefully this gives you a little more insight into the dynamics of our company. We truly are self-starters constantly looking for ways to improve upon our process. And don’t worry, I will report back on how Hamilton is–just follow me on Twitter for updates :).